14.Which one of the following is nota characteristic of an effectivelyworded strategic vision statement?A.Directional (is forward-looking, describes the strategic course thatmanagement has charted and the kinds of product-market-customer-technology changes that will help the company preparefor the future)B.Easy to communicate (is explainable in 10 to 15 minutes, can bereduced to a memorable slogan)C.Graphic (paints a picture of the kind of company management istrying to create and the market position or positions the companyis striving to stake out)D.Consensus-driven (commits the company to a "mainstream"directional path that most all stakeholders will enthusiasticallysupport)E.Focused (is specific enough to provide guidance to managers inmaking decisions and allocating resources)
AACSB: AnalyticBlooms: RememberDifficulty: 2 MediumLearning Objective: 02-01 Grasp why it is critical for company managers to have a clear strategic vision of
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Full file at -Advantage-3rd-Edition-Gamblewhere a company needs to head and why.Topic: Developing a Strategic Vision15.Which of the following is nota common shortcoming of companyvision statements?
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AACSB: AnalyticBlooms: RememberDifficulty: 2 MediumLearning Objective: 02-01 Grasp why it is critical for company managers to have a clear strategic vision ofwhere a company needs to head and why.Topic: Developing a Strategic Vision16.Which of the following are common shortcomings of company visionstatements?
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AACSB: AnalyticBlooms: RememberDifficulty: 2 MediumLearning Objective: 02-01 Grasp why it is critical for company managers to have a clear strategic vision ofwhere a company needs to head and why.Topic: Developing a Strategic Vision
Full file at -Advantage-3rd-Edition-Gamble
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