How to follow up on an email after no response

Follow up or not to follow up? Well, that is the decades-old question, isn’t it? One of the main concerns sales reps have is whether the follow ups are effective. Or whether they should dedicate their time to writing a follow up email after no response.

Good follow up takes time and patience and can be challenging. Firstly, you need to lure the prospect’s eye to your email in an inbox. Secondly, you need to make sure to put just the right information in all the right places.

Do not despair. We’ve got you covered as in this article, we will explain: 

• How to write a follow up after no response; 
• What should be the focus on your end; 
• In what manner follow ups can increase your response rate;
• How to use a multichannel approach for your follow up emails;
• And, of course, present you with a follow up email after no response templates.

• Why You Should Send A Follow Up Email
• Before We Start: Boost Your Social Selling Skills
• How To Write A Follow Up Email After No Response
  • Identify Buying Intent Before Writing A Follow Up Email
  • How to Write a Follow Up Email Steps 
    • • 1. Forge A Catchy Subject Line To Improve The Open Rate
      • 2. Determine A Goal And Provide The Context In The Beginning
      • 3. Clearly State A Purpose And Keep It Short
      • 4. Provide Educational Content Or Product Value
      • 5. Add Strong CTA
  • How To Send A Follow Up Email If You Don’t Get The Response?
    • Follow Up Email Sequence Tips
      • Using storytelling in the follow up sequence
      • How many follow ups should you send in a sequence before calling it off?
      • How often should you send a follow up email, and for how long? 
      • Why it works
• Follow Up Email After No Response Templates
  • 1# Follow Up Email After No Response: The One With The Coffee
    • Real-Life Example
      • Additional Tip
  • 2# Follow Up Email After No Response: The One With A Gift After The Meeting
    • Real-Life Example
  • 3# Follow Up LinkedIn Message After No Response: The One With The “I’ve Just Seen Your Content”
    • Real-Life Example
  • 4# Follow Up Email After No Response: The One After The Webinar
    • Real-Life Example
  • 5# Follow Up Email After No Response: The one with “I’m leaving You Off – For Now” 
    • Real-Life Example
  • 6# Follow Up Email After No Response: The One After The Interview
    • Real-Life Example
  • 7# Follow Up Email After No Response: The One With Mutual Contact
    • Real-Life Example
  • 8# Follow Up Email After No Response: The One With Client Reference
    • Real-Life Example
  • 9# Follow Up Email After No Response: The One With Tailor-Made Strategy
    • Real-Life Example
  • 10# Follow Up Email After No Response: The One With The Competitor
    • Real-Life Example
  • 11# Follow Up Email After No Response: The One After Page Check
    • Real-Life Example
  • 12# Follow Up Email After No Response: The One After A While
    • Real-Life Example
  • 13# Follow Up Email After No Response: The One With The Worry
    • Real-Life Example
  • 14# Follow Up Email After No Response: The One With The Urgency
    • Real-Life Example
  • 15# Follow Up Email After No Response: The One With The Video
    • Real-Life Example
• Conclusion

Why You Should Send A Follow Up Email

Follow up email is a message sent to the prospect you already contacted in the recent past. You can send it because of various reasons, such as a reminder of a previous email, or missed meeting.   

In general, follow up email is considered to be very assertive, especially if you send it to the prospect that opened your previous email but didn’t respond. That is why…

70% of salespeople stop at one email…

“They are not interested. I don’t like being pushy, so I won’t bother them.” you think to yourself? Well… Check the rest of the sentence.

However, if you send follow ups, you’ve increased the chances to hear back by 25%. (Source)

As you can see, it pays off sending follow up emails. It doesn’t always mean that prospects aren’t interested, and there are a couple of other reasons that they might not have responded to you. They either:

• Are really not interested for some reason (as this is considered an objection, you should check out 10 Objection Handling Situations With Rebuttals Examples To Win Them Over);
• Forgot to respond;
• Are busy;
• Got your message, but it is not clear; 
• Are not the decision-maker.

So roll your sleeves up and prepare yourself to follow up. 

Before We Start: Boost Your Social Selling Skills

Whether you are using a sales engagement platform or any other software to ease up your prospecting, outreach, and follow-up sequences, you need to be aware that you should do a couple of things on your end as well. Those things are called research and social selling.

We won’t go into the details on how you should research prospects before you personalize your approach to outreach them. However, social selling is something we need to mention and that you need to pay close attention to.

You care for your business, right? Wish to have sky-high profit, therefore you need to push your product on the prospect as much as possible? Wrong – Forget about assertiveness in your sales approach and act as letters in password settings – case sensitive. 

Social selling will help you out in this sensitive approach. Social selling is a strategy of connecting with prospects and developing relationships first as part of the sales process. Today, this often takes place via social networks such as LinkedIn, or Facebook, but it can take place offline, as well. Social selling means that prospects come to the first place, their pain points, and worries, and you as a company offer empathy and a solution. 

Thus, before taking their hand and leading them further down the sales funnel, get to know them, do your research, and develop the relationship. It will allow you to place the idea into your prospects’ heads and nurture it throughout the buying experience steps.

Be sure to check out our blog 10 Social Selling Tips To Boost Sales for social selling best-case practices and tips.

This is the most important path to achieving your sales quota. And there is no workaround. Social selling proved to be more than worthy for sales experts all around the globe, so it’s no wonder it is one of the go-to ways to master your sales outreach.

Identify Buying Intent Before Writing A Follow Up Email

Before we proceed, let’s get one thing straight. In general, every lead has a different buying intent, and they belong in different stages of the buying journey. So, whenever you reach out to your leads, you need to have their buying journey and intent in mind. This goes for writing a follow up email, as well.

Sometimes, you cannot figure out your prospect’s buying intent. However, you should strive towards it, as a highly personalized message that heavily relies on buying intent can get you that conversion.

If, for example, you send a follow up email to a prospect with low buying intent, you would need to battle to stay atop their priority list and build their intent. Also, you would need to write a more convincing email with added value and do it a couple more times. 

On the other hand, prospects with high buying intent will just need a demo call and a comparison page to decide. It’s all about the buying intent.

Be sure to check out our blogs on How To Find Leads Based On Buying Intent Outside LinkedIn and Ultimate Guide To LinkedIn Lead Generation for more information on buying signals and intent.

With that said, when figuring out how to write a follow up email after no response, there are 5 pillars you need to build it on.

Let’s get into the details of each pillar in particular.

How to Write a Follow Up Email Steps 

Follow up email after no response should be powerful, offer just the right value prospect needs, and inspire the desired response. But how can you achieve such strength in one email? Here’s how you can do it.

1. Forge A Catchy Subject Line To Improve The Open Rate

With catchy subject linescombined with the preview text, you can make sure to pop up in the prospects’ inbox. This way, you will have a higher open rate. Just make sure to say something in the context of the follow up email itself. In other words, do not write something that is not true so that your lead doesn’t feel tricked. 

2. Determine A Goal And Provide The Context In The Beginning

Avoid intros such as “Just checking in to see if you’ve read my last email” or “I’m just following up on my previous email”. Such intros imply blaming them for not responding which is a big no-no in sales communication. Instead, say something like this:

• I know we’ve talked about {{PainPoint}}…
• As we quite recently connected, I thought it’s only fair you know something about me as well…
• Hi Jenna! I can’t believe how time has flown by since the last time we spoke. I just saw your post on {{Topic}} and thought it was amazing. Anyway…

3. Clearly State A Purpose And Keep It Short

Keep it short, concise, and be direct. Long emails are tedious to read and will probably scare a lot of prospects away. Speak and deliver your information directly.

4. Provide Educational Content Or Product Value

You need to think of follow up emails not as spam, but as added value with every message you send. Don’t just think about it – actually do it.

So, depending on the follow up purpose, you should offer educational content or product/service value to prove your expertise and interest. The moral of the story is don’t just ask your prospects to do something. Give them value yourself, and take it upa notch with every other email you send.

Example:

I think that our product/service could easily manage a 30% sales increase for your company. I am sending you the link to a resource to support this claim, but I’d like if we could also discuss your current needs so I can figure out if {{Product/Service name}} might help you increase your sales beyond 30%.

5. Add Strong CTA

The best-case practice is to create an easier environment for your prospect to respond. Any vague statements or unclear call-to-action will just confuse your leads. Thus, write a short CTA with an exact request. In other words, end your email with a clear and direct call to action so they can respond quickly.

Example:

Could you point me in the right direction? Who should I talk to about…?

Does Monday at 10 AM suit you?

Respond with "Let’s do this" and I’ll send more educational content tailored for your industry.

For more details, check out our Detailed Guide To Crafting Call To Action In Emails.

Now that you know how to write them, let’s check out how to send a follow up email after no response. Spoilers – the magic is in the sequence strategy.

How To Send A Follow Up Email If You Don’t Get The Response?

Follow up emails can be tedious to track, especially if you have a lot of leads you need to tend in your inbox. What’s more, keeping track of what number of follow-ups you sent previously to each prospect or what the context and goals were can be downright messy.

That is why some SDRs use various sales engagement platforms to organize leads and put follow up emails in defined sequences. 

Follow up messages sequencing ensures that messages are delivered to the receiving party in a particular order. Putting your follow up emails into the sequence so you can be neat and organized is a smart choice. 

Did someone say smart? Can sequences be smart?

Why yes. Yes, they can.

We interrupt this program to bring you: Skylead – the outreach that thinks for you! Starring – Smart Sequences– groundbreaking algorithms that allow you to use multichannel outreach messaging, other actions, and personalization to their maximum potential. Combine different actions in one sequence, define the time delay between them, and add as many steps as you wish to boost the conversion. 

Back to the program. Of course, you can place your follow-ups in a sequence manually. Some people do use a sales engagement platform that has the option of putting your follow ups into the basic sequence. Alas, only a handful have Smart Sequences choice, which provides you with an easier and time–saving multichannel approach to your follow ups and increases the chances of getting the response.

Check out our Templates For Saying Thanks For Connecting On LinkedIn

Follow Up Email Sequence Tips

Using storytelling in the follow up sequence

One of your sequence strategies can be storytelling. For example, you could be inviting them for a coffee, and the entire sequence can have a “coffee conversation” theme.

The idea is to reveal one value to the pain point at the time, in every following email, enhancing its value as you go. You can speak about the value in ascending order of importance, with each email being more important than the last one.

How many follow ups should you send in a sequence before calling it off?

Someone says 4 times in a sequence, someone says 8, but the truth is it really all depends on the purpose of your follow up target group and objective. Typically the prospect needs 5 to 10 touchpoints to respond.

How often should you send a follow up email, and for how long? 

You should spread your follow-ups out by roughly 2 to 4 days. If you wait for more than that, it will probably reduce your chances of getting a reply.

Either way, using platforms or doing the manual work, you can organize your follow up emails after no response in a sequence and incorporate a multichannel outreach. In Skylead, setting your follow-ups in a sequence is as easy as 1,2,3, and the sending process itself is done for you. Let us show you a typical, simple sequence in Skylead with a multichannel approach, if the lead doesn’t respond at all. 

Example of the sequence when you are connected with the lead on LinkedIn:

Discover message templates and multichannel outreach strategies that helped grow Skylead from 2500 to 10 000+ users in just months.

Why it works

Setting up your sequence to include other outreach channels other than email works best, as it shows your prospect that you really care about making a connection with them, and they are more likely to respond to you (hint: social selling).

Furthermore, in this sequence, LinkedIn acts as a powerful and supportive lead generation tool, as you can interact more with your prospects and increase the chances of them seeing your message and responding. Just make sure you prepare it for the outreach.

Follow Up Email After No Response Templates

Without further ado, let’s jump to the specific templates and real-life examples.

1# Follow Up Email After No Response: The One With The Coffee

This template can be perfect as the follow up message after you received no response from the first cold email.

Subject line: 

Coffee To Warm Us Up ☕

Email:

Hey {{FirstName}},

As I’ve recently reached out to you, I thought it’s only fair you know something about me as well. I’ve made you a coffee so we can sit down and chat. 

I am an avid {{Shared Interest With The Prospect}} lover such as yourself, predominantly {{Interest1}}, and {{Interest2}}. Most importantly, I love my job. I love helping companies like {{TheirCompanyName}} scale up their business and reach 30% higher sales with {{ProductName}} by {{MeansWhichProvideValue}}.

It would be great to see you in person as well, so we can get to know each other more and discuss our experiences and how we can help each other out.

How does Tuesday at 12 PM sound?

P.S. I hope you liked the first cup of coffee. I’m already making another one for our meeting. How would you like it? 

Real-Life Example

Hey Ethan,

As I’ve recently reached out to you, I thought it’s only fair you know something about me as well. I’ve made you a coffee so we can sit down and chat :) . 

I am an avid book lover such as yourself, predominantly ecology-oriented, and I adore hiking. Most importantly, I love my job. I love helping companies like Astra LLC scale up their business and reach 30% higher sales with Skylead by helping you streamline and accelerate the most time-consuming part of the sales process and focus on building relationships and closing the deals.

It would be great to see you in person as well, so we can get to know each other more and discuss our experiences and how we can help each other out.

How does Tuesday at 12 PM sound?

P.S. I hope you liked the first cup of coffee. I’m already making another one for our meeting. How would you like it? 

Additional Tip

To go even further with image personalization, take a picture of yourself holding a coffee cup, and add their name and profile picture on the mug. The prospects will see that you are a genuine person, and they will connect the warm face with the cold outreach.

Why It Works:

Everybody likes to read themed content, even more so if it is geared towards them. It is simply more fun and elevating. That means more interest in what you have to say. Furthermore, offering someone a coffee over email simulates how we talk in person, making your cold outreach warmer. 

2# Follow Up Email After No Response: The One With A Gift After The Meeting

Imagine you had a meeting with the prospect, and after you did you sent them the meeting notes over the email and the next step which is trying out your product. A couple of days passed and still no response from the prospect, nor did they try out your product. Take out the next follow up for a spin.

Subject line:

Dropping A Quick Present 🎁

Email:

Hey {{FirstName}},

Just wanted to say thanks again for the call. When we talked about {{PainPoint}} and how your company handles it currently, after our meeting, I am still convinced that {{ProductName}} can help you reach {{MetricValue}}.

I included a little gift for you: {{GiftRegardingFreeTrial}}, so you can fully try our product out and experience {{MetricValue}} first hand.

Let me know when you start the Free Trial, so I can send it to you.

Real-Life Example

Hey Claudia,

Just wanted to say thanks again for the call. When we talked about how you are not sure where your budget went and how your company handles it currently, after our meeting, I am still convinced that BudgetOptimizer can help you reach more than 30% budget savings.

I included a little gift for you: 14 days of free trial and 10% discount off the first month purchase, so you can fully try our product out and experience more than 30% increase in sales first hand.

Let me know when you start the Free Trial, so I can send it to you.

Why it works: 

A short, precise email, that prospect doesn’t waste time reading, is always a winner. With exact value and a gift to top it off, which everyone likes to get, you will be sure to get a high response rate. 

3# Follow Up LinkedIn Message After No Response: The One With The “I’ve Just Seen Your Content”

Sometimes, your prospect needs a little nudge reminding them you exist and that you wish to build a relationship. This template is perfect for it. As we mentioned the multichannel approach, it would be better if this message is sent over LinkedIn (you can always send it over email, in other instances). 

LinkedIn Message

Hey {{FirstName}},

 I’ve just seen your fantastic LinkedIn post on {{Topic}}. The thing that really resonated with me was {{Quote}}. 
 It would be great to hear more about how your business operates in this regard and also share some of my tips if you’re up for it. 

 What do you say? Would you like to chat about this?

Real-Life Example

 Hey Nathan,

 I’ve just seen your fantastic LinkedIn post on the struggles of cold outreach. The thing that really resonated with me was that you tried out certain follow up emails and they failed. 
It would be great to hear more about how your business operates in this regard and also share some of my tips if you’re up for it. 

What do you say? Would you like to chat about this?

Why it works: 

You have another channel to communicate over. It is more organic as you’ve basically seen their post on LinkedIn, and it’s only natural to send them the message there. Plus, the short and sweet message, with a friendly attitude and clear CTA guarantees a high response rate. 

4# Follow Up Email After No Response: The One After The Webinar

Imagine you sent a cold email to your prospect and they didn’t respond. Meanwhile, you noticed the said prospect or his company hosted a webinar. You can use this chance to reach them out, and follow up to your previous email.

Subject line: 

Awesome Webinar {{FirstName}} 👌

Email:

Hi {{FirstName}}, 

How are things going at {{CompanyName}}? I’ve noticed that you guys had a webinar on {{Topic}}. Nice work!

As you guys are busy bees, I have suggestions on how you can work smarter not harder in terms of generating new clients. This can become a breeze for you.

Is there any chance that we can hop on a call I mentioned to chat about it further? 

P.S. Just to brighten your day a bit: 
Do you know how Yoda got his first lead?
He used the sales force. 

Real-Life Example

Hi Sonja, 

I’ve noticed that you guys had a webinar on how to optimize the workflow between the team members. Nice work!

As you guys are busy bees, I have suggestions on how you can work smarter not harder in terms of generating new clients. This can become a breeze for you.

Is there any chance that we can hop on a call I mentioned to chat about it further? 

P.S. Just to brighten your day a bit: 
Do you know how Yoda got his first lead?
He used the sales force. 

Why it works:

A follow-up email like this instantly shows your prospects that you care and you are up-to-date on what they or the company does. And don’t be afraid to spice it up with a little joke as it always brightens up your prospects’ day and further increases the reply chances. 

5# Follow Up Email After No Response: The one with “I’m leaving You Off – For Now” 

If you’ve sent a couple of emails so far and none work, you need to know when to stop reaching out. While doing so, it is best to evoke an emotional reaction from the prospect, as demonstrated in the email below. The key here is to stay genuine.

Subject line: 

Perhaps it is better this way…

Email:

Hi {{FirstName}}, 

The reason for my outreach is that I want to make sure I haven’t overstepped my boundaries.  

Given that your current company challenge is {{PainPoint}} and {{ProductName}} offers {{Value}} I thought it was originally a good idea to reach out. 

Maybe it is me, but I get the feeling that it is just not the right time to connect. Perhaps we can connect in the future? I could reach you back in a couple of months, unless you decide to try out {{ProductName}} before that. 

I will definitely keep an eye out for you and your company.
In the meantime, I thought you might like a blog piece on {{PainPoint}}
{{LinkToBlog}}

Hope you will find it useful.

Cheers, and until the next time.

Real-Life Example

Hi Matt, 

The reason for my outreach is that I want to make sure I haven’t overstepped my boundaries.  
Given that your current company challenge is budget optimizing and BudgetFly offers detailed analysis and budget saving recommendation I thought it was originally a good idea to reach out. 

Maybe it is me, but I get the feeling that it is just not the right time to connect. Perhaps we can connect in the future? I could reach you back in a couple of months, unless you decide to try out BudgetFly before that. 

I will definitely keep an eye out for you and your company.
In the meantime, I thought you might like a blog piece on budget leaks and how to overcome it. 
budgetfly.com/10-ways-to-find-leaks-in-your-budget

Hope you will find it useful.

Cheers, and until the next time.

Why it works:

It communicates to the prospect that you do not have any agenda for pushing the product on them further. If you try to walk out the door, people subconsciously do not like that, so they would want to stop you.

Furthermore, providing the exact, tailor-made content with bulletproof value will make you stand out. If they still do not reply, at least they will have the document, which will serve as a reminder of your educational content, whenever they come across a problem your product can solve. 

6# Follow Up Email After No Response: The One After The Interview

We cannot talk about follow up email and not mention our recruiters. If you are an HR person and find yourself in a situation where your ideal candidate didn’t respond to you after the interview where you presented your offer, here is a template you can use to give them a nudge.

Subject line: 

Here's the complete offer

Email:

Hi {{FirstName}}, 

Time really does fly by, doesn’t it? It’s already {{DayOfTheWeek}} :) 

Anyway, I just wanted to touch base with you and go over our offer once again.

As we discussed, your conditions will be:
- Condition 1
- Condition 2
- Condition 3

In addition, here are the benefits mentioned during our meeting. As our {{Position}} you will have:
- Benefit 1
- Benefit 2
- Benefit 3

Let me know how this sounds to you.

Kind regards,

Real-Life Example

Hi Jennifer, 

Time really does fly by, doesn’t it? It’s already Thursday :) 

Anyway, I just wanted to touch base with you and go over our offer once again.

As we discussed, your conditions will be:
- Salary of 45K per year
- In-office with the possibility of remote work when needed
- Full time

In addition, here are the benefits mentioned during our meeting. As our {{Position}} you will have:
- Game room to relax and connect with your colleagues
- Flexible schedule
-Gym membership

Let me know how this sounds to you.

Kind regards,

Why it works:

Sometimes, people forget some aspects of the job interviews, especially if they are considering two jobs. So, it’s good to remind them of your offer in detail, emphasize its benefits and entice them to respond. 

7# Follow Up Email After No Response: The One With Mutual Contact

Imagine that your prospect didn’t respond to your cold email. Now, before this blog, you might start your follow up email after no response with something like: “Hey, have you had the chance to read my previous email” – please don’t. Think of the reason the prospect will want to respond to you the next time. In other words, think of some catch that will activate them on a personal level. For example, use your mutual connection.

Subject line:

{{MutualConnectionName}} said to reach out to you

Email:

Hey {{FirstName}},

I just talked to {{MutualConnectionName}}, and they told me you guys {{CompanyEvent}}. I understand you were quite busy, but congrats on this!

Anyway, {{MutualConnectionName}} said to reach out to you once it’s all done. How are you? Is there any chance to schedule a meeting sometime next week, say {{DateAndTime}}? We can talk about how you can reach {{Result}} that I mentioned in my previous email.

Looking forward to hearing from you,

Real-Life Example

Hey Josh,

I just talked to Ruth, and she told me you guys just celebrated the 10th anniversary. I understand you were quite busy, but congrats on this!

Anyway, Ruth said to reach out to you once it’s all done. How are you? Is there any chance to schedule a meeting sometime next week, say, Thursday at 1 PM? We can talk about how you can reach a +30% increase in ROI, which I mentioned in my previous email.

Looking forward to hearing from you,

Why it works:

The follow up email that includes mutual connections is always a win. Firstly, you have contact with two people in the company that is your ICP. On the other hand, mentioning one familiar face to your prospect means you already established some sort of connection integrity. Consequently, your prospect will more likely respond.

8# Follow Up Email After No Response: The One With Client Reference

Let’s say the prospect didn’t respond to you after you sent them an email with the tailor-made benefits of your product. No response implies that these benefits are not enough. What you can do next is show your prospect a case study or your client’s reference and success they had with your product.

Subject Line: 

See our clients' Success Stories 🙌 

Email:

Hi {{FirstName}},

I presume that the {{PainPoint}} gives you a lot of headaches and that the benefits I mentioned earlier seem too good to be true. So I thought I’d share how our clients similar to you used our product to {{Benefit}} and what they had to say about us.

Case Study Link

We can discuss how they did it over a call, so you can apply these strategies and reach the results too. Here is my booking link so you can pick the date and time that suits you best.

Looking forward to talking to you,

Real-Life Example

Hi Ann,

I presume that manually sending your LinkedIn invites gives you a lot of headaches and that the benefits I mentioned earlier seem too good to be true. So I thought I’d share how our clients, similar to you, used our product to increase their sales results by 80% in just 2 months, and what they had to say about us. 

Case Study Link

We can discuss how they did it over a call, so you can apply these strategies and reach the results too. Here is my booking link so you can pick the date and time that suits you best.

Looking forward to talking to you,

Why it works:

Providing your case studies from your clients or testimonials increases your product or service integrity. Moreover, you are putting a pretty bold result statement concerning their pain point, so they will want to hear what you have to say.

9# Follow Up Email After No Response: The One With Tailor-Made Strategy

Personalization, such as name, image, or pain point, achieves the best results. However, if you have a low-buying-intent prospect that didn’t respond to your email, you need to go the extra mile. In other words, you need to create something applicable and tailor-made for their company to warm them up to your product a bit more and genuinely offer a helping hand.

Subject line: 

Tailor-made strategy for {{company}}

Email:

Hey {{FirstName}},

{{PainPoint}} must be tedious for you. Luckily, you are not alone in this. 

I have a couple of strategies tailor-made to your company on how you can {{Result}}. Wish to hear them? 

If so, does {{DateAndTime}} work for you?

Real-Life Example

Hey Marie,

Sending your outreach messages manually must be tedious for you. Luckily, you are not alone in this. 

I have a couple of strategies tailor-made to your company on how you can connect with leads faster and book 50+ meetings per month. Wish to hear them? 

If so, does Monday at 2 PM work for you?

Why it works:

Offering your strategy or advice tailored to their company will spark their interest, and they will want to hear about it, especially if it is tied to their crucial pain point.

10# Follow Up Email After No Response: The One With The Competitor

Let’s say you already sent your prospect benefits and that your prospect has been considering your competitor as well. What’s worse, they didn’t respond to you when they should have. Well, the time has come to use this information.

Subject line: 

Wish to know the truth about {{CompetitorName}}? 

Email line: 

“You can’t handle the truth!” said Jack Nicholson.
Just kidding, {{FirstName}}.

Hope you are doing well. Just thought of knocking on your door and leaving a comparison page - {{YourProductName}} vs {{CompetitorProductName}} since I know you’ve been testing them as well.

Are you up for a quick chat to discuss the main differences and the benefits I sent previously?

Cheers,

Real-Life Example

Subject line: 

Wish to know the truth about Budgetfy?

Email:

“You can’t handle the truth!” said Jack Nicholson.
Just kidding, Ryan.

Hope you are doing well. Just thought of knocking on your door and leaving a comparison page - ProBudget vs Budgetfy since I know you’ve been testing them as well.

Are you up for a quick chat to discuss the main differences and the benefits I sent previously? I would like to be transparent with you. 

Why it works:

First, don’t we all love a movie reference that is perfectly set to tickle a prospect’s interest? Secondly, transparency is everything in business. If your prospects see that you wish to open your cards, they will accept them with open hands. Lastly, we won’t have to say that you need to work with the marketing team to create a special comparison page. 😉

11# Follow Up Email After No Response: The One After Page Check

If you send your prospect a comparison page or other resource and they do not respond, guess what? You need to use this signal and follow up again. However, how would you know if they checked yours? One of the ways is to simply UTM the link and check it regularly. Or, here is an easier solution, use a tool to track when the leads click on the desired link, such as Skylead.

Once they check the page, you need to create a follow up email after no response that lets them know you still care for them. Just don’t be pushy about it. The following email will suffice. 

Subject line: 

What did you think about {{Resource}}?

Email: 

Hi {{FirstName}},

I trust that you had a chance to check out {{Resource}} I sent you. So, I thought I’d check in with you again.

What did you think about the {{ResourceTopic}}? I’m happy to hear your feedback and answer any questions you may have.

How about the quick call at {{TimeAndDate}}?

Can’t wait to hear from you!

Cheers,

Real-Life Example

Hi Emily,

I trust that you had a chance to check out the comparison page I sent you. So, I thought I’d check in with you again.

What did you think about the comparison and number of features each company offers? I’m happy to hear your feedback and answer any questions you may have.

How about the quick call at 3 PM on Tuesday?

Can’t wait to hear from you!

Cheers,

Why it works:

This is coming back to reading buyer signals. By knowing the exact time you will entice them to answer to you since you sent them an email just at the right time.

12# Follow Up Email After No Response: The One After A While

In case you haven’t had communication with your prospect for a while. For example, the lead might have told you to reach out in the future. When you asked when exactly, they didn’t respond. The good practice here is to reach out after a month and check in. You can send them a follow up email that sounds something like this:

Subject line: 

Hello from the other side - With the exciting news

Email: 

Hi {{FirstName}},

I haven’t called a thousand times, as Adele, but as promised, I am checking in after a while.
How have you been? How did {{ReasonForReachingOutLater}} go?

I have super exciting news to share with you. We have just {{CompanyNews}}. I  thought you might like it as it can help you {{AchieveResult}}. 

Let me know if you are available for a quick call to catch up on everything that has been going on. Here is my calendar link.

Looking forward to hearing from you,

Real-Life Example

Hi David,

I haven’t called a thousand times, as Adele, but as promised, I am checking in after a while.
How have you been? How did changing your CRM go?

I have super exciting news to share with you. We have just released a feature that allows you to send over 500 connection invites per week. I thought you might like it as it can help you connect with your leads faster.

Let me know if you are available for a quick call to catch up on everything that has been going on. Here is my calendar link.


Looking forward to hearing from you,

Why it works:

Following prospect boundaries is always a plus for a salesperson, as they establish integrity and show respect towards your prospect. What’s more, if you reach out to inform them about the news that solves their pain point, they will respond for sure.

13# Follow Up Email After No Response: The One With The Worry

Sometimes, showing your empathetic side is all your follow up email after no response needs. If you are up for it, here is what your follow up email can sound like:

Subject line:

Is everything okay?

Email: 

Hi {{FirstName}},

I know I packed you with different resources after our discussion on how {{ProductName}} can help you achieve {{Result}}. However, I couldn’t help but feel that you kind of disappeared. Is everything okay?

I am sure that you are not being chased by a group of centaurs for stealing their arrows, but just in case, please do let me know, as I’m worried. They are a tricky bunch. 

Looking forward to hearing from you,

Real-Life Example

Hi Leslie,

I know I packed you with different resources after our discussion on how MarketHub can help you achieve 30% ROI increase. However, I couldn’t help but feel that you kind of disappeared. Is everything okay?

I am sure that you are not being chased by a group of centaurs for stealing their arrows, but just in case, please do let me know, as I’m worried. They are a tricky bunch. 

Looking forward to hearing from you,

Why it works:

Everyone needs to show and receive empathy. This is just a part of being human and showing that humanity is a part of building a strong relationship with your prospects. Furthermore, with this follow up email, you remind them of the benefits you discuss to stay on top of their mind and finish the email with a simple joke, just to lighten up the mood. 

14# Follow Up Email After No Response: The One With The Urgency

Let’s say you wish that your prospect would respond to you and make a faster decision on trying out your product. There is something you can do about it. In other words, you can send them a follow up after no response with a little sense of urgency. 

Subject line:

Analysis: How you spend your resource without knowing it

Email: 

Hi {{FirstName}},

I had an amazing time showing you how our product can bring you {{Result}}. 

I am not sure where you stand with trying out {{ProductName}} yet, so please let me know when you get the chance.

Just wanted to share a couple of things based on the information you gave me during our call. We created a detailed analysis and estimated that you {{PainPoint}} per {{Time}}. 

We can help you out with that, and you can regain control of your {{PainPoint}} by {{Approach}}.

If you have any other problems you’d like to discuss, let me know, and I’ll be right on it. 

Kind regards,

Real-Life Example

Hi Ilian,

I had an amazing time showing you how our product can bring you 50+ meetings booked per month. 

I am not sure where you stand with trying out Skylead yet, so please let me know when you get the chance.

Just wanted to share a couple of things based on the information you gave me during our call. We created a detailed analysis and estimated that you spend 11 hours reaching out manually each week. 

We can help you out with that, and you can regain control of your time spent by streamlining your prospecting efforts and using our custom-made templates that our clients, similar to you, use.

If you have any other problems you’d like to discuss, let me know, and I’ll be right on it. 

Kind regards,

Why it works:

Psychologists say that the sense of urgency in email entices decision-makers to make faster decisions. Messages containing an urgent tone can’t help but force the brain to make decisions very quickly. In other words, urgency is helpful when you wish for your prospect to respond to your follow up email or perform any action whatsoever.

15# Follow Up Email After No Response: The One With The Video

Sometimes prospects do not respond to your email, as they don’t really know you, naturally. Or perhaps you are not on their priority list at the moment. Well, you can change that with a simple video inside a follow up email.

Subject line:

I don’t share this with everyone but…

Email:

Hey {{FirstName}},

To get to know each other better, I thought you would see me and find out more about {{ProductName}} before accepting any call. So I decided to make a video for you where I go into the details of my findings about your company, and how {{ProductName}} can help you address some of your biggest pain points.

Video Link

Let me know if you have any questions about this video or if you wish to jump on a call.

Kind regards,

Real-Life Example

Hey Leo,

To get to know each other better, I thought you would see me and find out more about Astra.io before accepting any call. So I decided to make a video for you where I go into the details of my findings about your company, and how Astra.io can help you address some of your biggest pain points.

Video Link

Let me know if you have any questions about this video or if you wish to jump on a call.

Kind regards,

Why it works:

A video in your follow up email after no response is a great way to substitute long texts, and they are a go-to format in today’s world. You can create a short video that is highly personalized and that addresses the exact pain points of your customers. Then, watch out for your inbox. You’re going to find a response there. 

Conclusion

In sales, it certainly pays to be not assertive but proactive. Become the part of your leads’ lives, a helping hand, a person to turn to expertise wise.

You will do this by:

• Improving your social selling skills;
• Building the follow up sequences;
• Knowing how to write an effective follow up and when to send it;
• Recognize buying intent and incorporate it into your follow up email;
• Providing constant value;
• Using a multichannel approach to increase response chances.

Follow ups can indeed increase your chances of getting a response. Take these follow up email after no response templates, change or edit them, build the sequences and enjoy as you watch the results.

Continue to think about your sequences and what elements you can improve. In addition, always keep track of response, open, and conversion rates, and ultimately what messaging best works with your prospects.

Let’s become a part of each other’s lives! Drop by, say hi, and let’s talk about how Skylead can skyrocket your sales!

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